Latinas to Watch
The Latinas to Watch (L2W) list recognizes 75 high-impact Latina professionals and entrepreneurs who are driving business success, shaping industries, and making meaningful contributions to their fields. These honorees are directors to executive level leaders and business owners scaling six-figure enterprises, known for their expertise, leadership, and ability to influence key sectors.
Through this recognition, ALPFA highlights accomplished Latinas who are advancing their industries and creating value through innovation, strategy, and leadership. L2W honorees are respected professionals, industry experts, and sought-after voices in business, using their platforms to expand opportunities and inspire the next
generation of leaders.
L2W serves as a platform for recognition, professional influence, and leadership connection, ensuring that Latina professionals receive the visibility and access needed to accelerate their careers. Through this initiative, ALPFA continues to celebrate leadership, spotlight rising executives, and highlight professionals making a lasting impact.

Latinas to Watch are high-impact leaders who meet the following criteria:
- Career Level: Director- to executive-level professionals OR entrepreneurs leading six-figure businesses
- Business Impact & Innovation: Recognized leaders who have demonstrated measurable impact in driving business success, industry advancement, and innovation
- Thought Leadership & Expertise: Recognized as thought leaders and experts and respected voices, shaping conversations in key sectors
- Leadership Influence: Demonstrative of a track record of leadership influence within their organizations and professional networks
- Community & Industry Contribution: Making a meaningful contribution to their communities or industries through board service, mentorship, advocacy, or social initiatives
2025 Latinas to Watch List
Meet our 2025 Latinas to Watch Nominees









