NEW YORK, July 18, 2014 /PRNewswire/ -- ALPFA (pronounced "Alpha"), the nation's largest and most established Latino professional organization, selected Newlink America as marketing consulting agency and named its managing partner Jorge Ortega as the interim ALPFA chief marketing officer. ALPFA also named Leni Delgado as Chief of Staff / Deputy General Counsel (COS / DGC). The two appointments follow ALPFA's appointment earlier this month of Charles P. Garcia as its new Chief Executive Officer, as well as Julio Carbonell as Chief Information Officer and Lori Ruff as Chief Branding Officer.
"We are committed to serving our corporate partners and members by enhancing our leadership team with experienced Latino professionals whose insights, skills and contacts will help advance the mission of our organization," said Yvonne Garcia, chairwoman of the board of ALPFA.
Ortega is the managing partner of Newlink America, a leading cross cultural marketing consulting firm which provides clients strategic counsel and communications management. His firm today represents The Coca-Cola Company, ESPN and Diageo, among other clients. He brings more than 25 years of experience, having worked 19 years with global public relations/ public affairs firm Burson-Marsteller in New York, Chicago, Mexico City and Miami. His integrated marketing communications background includes work with corporate, non-profit and government clients. Ortega received a Bachelor of Science in Business Administration in Marketing from The American University and is active on various boards including the Advisory Board of the Center for Hispanic Marketing Communication at Florida State University.
"I have known and worked with Jorge for more than 10 years and I am confident that his strategic thinking, creative mind and extensive experience will add value to all our constituents," said Charlie Garcia.
Leni Delgado, an attorney with over a decade of experience, started and developed her career in New York working for two of the nation's premiere law firms: O'Melveny & Myers, LLP and Hughes Hubbard & Reed, LLP, representing Fortune 500 companies in diverse areas including corporate, general commercial litigation, employment contracts and policies, intellectual property, securities, antitrust, and privacy law. Leni also has provided pro-bono services for a variety of non-profit organizations.
Leni received her juris doctor from Harvard Law School. While at Harvard, she was class representative all three years and wrote her third-year paper on the experience of Latinos in the legal profession. She received her bachelor's degree in history from the University of Florida, where she graduated summa cum laude.
"As a proud Latina, one of my key professional and personal goals is to help the Latino community, particularly fellow professionals and students who face and overcome many shared obstacles," said Ms. Delgado.
ALPFA names Julio Carbonell as Chief Information Officer and Lori Ruff as Chief Branding Officer
NEW YORK, June 18, 2014 /PRNewswire/ -- ALPFA (pronounced "Alpha"), the nation's largest and most established Latino professional organization, announced the selection of Julio Carbonell as its Chief Information Officer (CIO) and Lori Ruff as Chief Branding Officer (CBO). The two appointments follow ALPFA's appointment earlier this month of Charles P. Garcia as its new Chief Executive Officer.
"The Board is thrilled that Charlie has led the identification and selection of two outstanding and seasoned professionals to the leadership team and the addition of Julio and Lori will continue to drive the organization to new heights and opportunities," said ALPFA's National Chairwoman Yvonne Garcia.
"I'm very excited for Julio and Lori to join my executive team. Julio is one of the best CIO's in America and he's very passionate about our mission of developing Latino men and women into leaders of character for our nation, in every sector of the American economy. And Lori is universally recognized as one of the top global branding and social media influencers, also deeply committed to our mission. Together, these two leaders will truly serve to deliver incredible value to our membership by leveraging technology and digital media," said Mr. Garcia.
Mr. Carbonell has held senior positions with various organizations including 17 years with Major League Baseball where he became Vice President of Information Technology for the Office of the Commissioner (MLB), and most recently served as Senior Vice President and the first CIO of the American Society for the Prevention of Cruelty to Animals (ASPCA). He also held positions within Citicorp, National Westminster Bank, and the Irving Trust Company. Mr. Carbonell, who holds an accounting degree from the New York City College of Technology, serves on various advisory boards and is repeatedly recognized on the list of Most Influential Hispanics in Information Technology. He will serve as ALPFA's first Chief Information Officer.
"I look forward to working with Charlie, Yvonne and the rest of ALPFA's leadership and members to enhance professional opportunities for Latinos everywhere through better use of technology and information," said Mr. Carbonell.
Lori Ruff, who will serve as Chief Branding Officer, is a widely recognized leader in the social media and branding field and is often referred to in the industry as the "LinkedIn Diva." One of the most-connected women on LinkedIn, Forbes magazine has included her twice in their Top 50 Social Media Power Influencers' list where she was ranked the #9 woman globally. Previously, she founded Document Solutions of NC, a business support service, which grew to include training development and HR consulting for firms nationwide. Lori graduated summa cum laude with a BA in Political Science from Pfeiffer University, completed a Master's Certificate in Leadership, and is currently working towards her MBA. She serves on various philanthropic boards.
"As an innovator, lifelong learner, and advocate for professional and personal development, I could not be more enthusiastic about joining ALPFA and working to advance its members' interests. I also look forward to applying my experience and knowledge to enhance and grow the ALPFA brand," said Lori Ruff.
ALPFA names Charles P. Garcia CHIEF EXECUTIVE OFFICER
Recognized as an inspiring leader and strategic thinker, Garcia has dedicated his career to championing the influence of Latinos in U.S. society
NEW YORK (June 03, 2014) - The Board of Directors of ALPFA (pronounced Alpha), one of the nation’s largest and most established Latino professional organizations, selected Charles P. Garcia (click on his image for his bio) as its new chief executive officer to succeed longtime CEO Manny Espinoza.
“After an extensive search, we are thrilled to welcome Charlie, who is passionate about our mission of developing Latino business leaders and driving value to our constituency. Our organization will truly benefit from his experience as a Fortune 500 board member, leadership at the highest levels of government and success as an entrepreneur focused on Hispanic consumers,” said ALPFA’s National Chairwoman Yvonne Garcia.
ALPFA (www.alpfa.org), a 42-year-old organization that began as an association of finance and accounting professionals, supports Latinos in all industries through its 41 chapters across the country and more than 100 student chapters at major colleges and universities.
Mr. Garcia succeeds Manny Espinoza, whose 12 years of outstanding leadership propelled ALPFA to its highest membership numbers. ALPFA’s mission is to create life- long professional opportunities for its 23,000 members and business partners through leadership development, networking, mentorship and community engagement.
“Manny leaves a true legacy of outstanding service to the Latino community. I look forward to continuing the great work he did and enhancing the value we provide to Hispanic professionals in all sectors of the American economy,” Mr. Garcia said.
Charles Garcia, who has served in the administrations of four presidents, of both parties, most recently served as CEO of Garcia Trujillo Holdings LLC, a merchant banking, private equity, and consulting firm where he was recognized as one of the leading advisors to companies that do business in the global Hispanic market. Prior to that role, he was the CEO of a financial services firm with 60 offices in seven countries and $2 billion in assets, named by Inc. magazine as the # 8 fastest growing privately held company in the country. He is also a Columbia Law School graduate, a former White House Fellow, and a bestselling author of two books on leadership.
“America's baby boom generation is retiring at the rate of 10,000 a day for the next 18 years, while during that same time period over 1 million Latino youths will turn 18 each year,” said Mr. Garcia. “Today, more than one-in-four children in the U.S. under age 18 are Latino, and the strength of Americas' future economy is linked to the promise of these young men and women whom ALPFA seeks to develop into leaders of character for the nation.”
While distinguishing himself as a thought leader in the business community, Mr. Garcia has also devoted himself to a variety of public service initiatives. He is a U.S. Air Force Academy graduate and a highly decorated military officer who was appointed by President Obama and President Bush to oversee all Air Force Academy operations as Chairman of the Board of Visitors. The fifteen member board is comprised of four U.S. Senators, four U.S. Congressmen, and seven Presidential appointees. After five years of service as Chairman, the Secretary of the Air Force awarded him the Distinguished Public Service Medal for leading “a historic transformation of the Board of Visitors and increasing candidate diversity at all service academies.”
In recognition of his contributions to expanding Latino influence and reputation, Hispanic Business, Latino Leaders and PODER magazines have all recognized Mr. Garcia as one of the most influential Hispanics in the U.S. Additionally, Univision Network selected him for their series "Orgullo Hispano," a feature that spotlights Hispanics who have made an exceptional impact on the culture and life of American society, and the book Hispanics in the USA: Making History featured him as one of 14 Hispanic role models for the nation.
Mr. Garcia will be formally introduced at ALPFA’s National Convention in Orlando, Florida, in August. ALPFA retained Susan Medina, partner at the national executive search firm Battalia Winston, to lead the national search.
MEDIA CONTACT: Jorge A. Ortega Newlink America Jorge.firstname.lastname@example.org (305) 532-7950
The Value of ALPFA
ALPFA Launches its 41st Chapter in Salt Lake City
December 2013, Salt Lake City, Utah – On Tuesday, December 3rd, ALPFA lunched its 41st professional chapter at a reception at the Goldman Sachs headquarters in downtown Salt Lake City. The chapter will be recognized as ALPFA Salt Lake City and has already established its board of directors with Goldman Sachs as a corporate and founding sponsor. The event was broadcast live via a webcast to all members of ALPFA, and a rebroadcast can be seen at SLC Launch.
The event, which attracted over 100 attendees, was an opportunity to introduce ALPFA to the community and discuss how it will further the organization’s mission of creating opportunities, adding value and building relationships while expanding Latino Leadership. The chapter aims to impact both professionals and students and there are already two student chapters in the area at Brigham Young University and the University of Utah. Speaking at the event was Alejandro Reyna, president of the chapter, David Lang, Head of Goldman Sachs Salt Lake City Office and Joe Mella, Goldman Sachs Controllers Chief of Staff and member of the ALPFA Corporate Advisory Board.
“There is a lot of professional Latino talent in our community looking for ways to get involved and to advance in their careers… you see this in every corner of Salt Lake City. ALPFA SLC offers this and more. We offer strategy, execution and service to our members and sponsors, with a vision of becoming the largest Latino professional business network focused on leadership and career development in the State of Utah. Our goals are ambitious, but we have all the talent and support to make it happen.” said Alejandro Reyna, Salt Lake City Chapter President.
“It is always exciting to launch a new chapter of ALPFA”, commented Zenaida Mendoza, ALPFA National CCO, “It is not only an opportunity to further our mission and build more Latino leaders, but also an opportunity to offer a solid professional networking structure and impact the local community.
ALPFA MARKS 41st Annual Convention in DC with record number of workshops, panels & powerful speakers
In 1972, a Latino college student might have felt lonely on campus. Not only was Latino college enrollment abysmal, but few campus organizations existed to help develop and connect them to professional opportunities. The same could be said for young Latino business professionals; many were dismayed by a lack of community of Latino colleagues and mentors to learn from, network with -- and who could, together -- work to open the doors to corporate America if not the global market.
The ALPFA founding members understood the need to build a Latino professional workforce that would contribute and compete in the region’s burgeoning economy. Today, as ALPFA celebrates its 41st year convention with more than 23,000 members across 41 professional and 120 student chapters, ALPFA is the pre-eminent resource and authority of building Latino business leaders through its innovative programs and bold changes over the course of its existence...